Everlune Beauty

Privacy Policy

Last updated: November 2025

This Privacy Policy describes how Everlune Beauty collects, uses, and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR).

1. Who we are

Everlune Beauty (“Everlune”, “we”, “us”)
Registered location: Helsinki, Finland
Contact email: info@everlunebeauty.com

This Privacy Policy explains how we collect, use, and protect your personal data when you visit everlunebeauty.com, make a purchase, subscribe to our newsletter, or contact us.
We comply with the EU General Data Protection Regulation (GDPR).

2. Comments

When visitors leave comments on our site, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it.
The Gravatar service privacy policy is available here: https://automattic.com/privacy/.
After approval of your comment, your profile picture is visible to the public in the context of your comment.

3. Media

If you upload images to the website, please avoid uploading images with embedded location data (EXIF GPS).
Visitors to the website can download and extract any location data from images available on the site.

4. Cookies

Our website uses cookies to ensure the best browsing experience and basic functionality of our online store. Cookies are small text files that your browser stores on your device. Some are essential for the site to work, while others help us improve performance or remember your preferences.

You can manage or withdraw your cookie consent at any time through your browser settings. Disabling certain cookies may affect how the site functions.

Functional and essential cookies

If you leave a comment on our site, you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so you don’t have to re-enter your details when leaving another comment. These cookies last for one year.

If you visit our login page, a temporary cookie will be set to determine if your browser accepts cookies.
This cookie contains no personal data and is discarded when you close your browser.

When you log in, several cookies will be created to save your login information and display preferences.
Login cookies last for two days, and screen option cookies last for one year.
If you select “Remember Me”, your login will persist for two weeks.
When you log out, login cookies are removed.

If you edit or publish an article, an additional cookie will be saved in your browser.
It includes no personal data and simply indicates the post ID of the article you edited.
It expires after one day.

Analytics and performance cookies

We may use anonymous analytics cookies to understand how visitors use our site and improve user experience. These cookies do not store personal information and cannot identify individual visitors.

Third-party cookies

Some embedded content (for example, videos or social media widgets) may place cookies from third-party services. These cookies operate under the privacy policies of those services, not Everlune.

Managing cookies

Most browsers automatically accept cookies, but you can modify your settings to decline them if you prefer.
For more information on managing cookies, visit www.aboutcookies.org.

5. Embedded content from other websites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.).
Embedded content from other websites behaves in exactly the same way as if you visited that website directly.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content — including tracking your interaction if you have an account and are logged in to that website.

6. Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

We may also share limited personal data with trusted service providers strictly for operational purposes:

  • Hosting & Email: our hosting provider (cPanel)
  • E-commerce: WooCommerce for order management
  • Payments: Stripe and/or Klarna for secure transactions
  • Newsletters: MailPoet for subscription management
  • Spam protection: Akismet or equivalent

All providers process personal data only under Everlune’s instructions and in compliance with the EU GDPR and, where applicable, the UK GDPR.

7. How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely.
This allows us to recognize and approve follow-up comments automatically instead of holding them for moderation.

For users who register on our website, we store the personal information provided in their profile.
All users can view, edit, or delete their personal information at any time (except for their username).
Website administrators can also access and manage this information when necessary to maintain site functionality.

For orders and customer accounts, personal data is retained only as long as needed to process purchases, provide support, and comply with legal obligations.
Data is automatically deleted or anonymized after the following periods:

  • Inactive customer accounts: deleted after 24 months of inactivity

  • Pending or failed orders: deleted after 7 days

  • Cancelled orders: deleted after 14 days

  • Refunded orders: retained for 12 months

  • Completed orders: retained for up to 24 months for accounting and warranty purposes

Certain order-related and accounting records may be retained longer if required by law — typically six (6) years in Finland for bookkeeping and taxation purposes.

If you wish to have your account or data removed earlier, please contact us at info@everlunebeauty.com.

8. What rights you have over your data

If you have an account on this site or have left comments, you can request an exported file of the personal data we hold about you, including any data you’ve provided.
You may also request that we erase any personal data we hold about you.
This does not include data we are required to keep for administrative, legal, or security purposes.

To exercise your rights, please contact us at info@everlunebeauty.com.

9. Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Some services we use (such as payment gateways and email systems) may process data outside the European Economic Area (EEA).
In such cases, we ensure that appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your information.

10. Security

We take data security seriously and use HTTPS encryption, secure servers, and limited access practices to protect your information.
While no system is completely secure, we strive to minimize risks and protect your data responsibly.Access to personal data is restricted to authorized personnel only, and all processing is conducted in accordance with GDPR principles of integrity and confidentiality.

11. Contact

If you have questions or concerns about this Privacy Policy or your data, please contact us:
📧 info@everlunebeauty.com
📍 Everlune Beauty, Helsinki, Finland

Related Information

For information about purchasing, returns, and your rights as a customer, please see our: Terms & Conditions


This Privacy Policy was last updated in November 2025.

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